Search Engine Optimization

Platforms

About SEO

Search Engine Optimization, otherwise known as SEO, is the practice of increasing your organic search ranking when users search keywords through organic search engines. Essentially, SEO is the features implemented that increase your website domain ranking allowing end users to find your website when searching.

Anytime you search Google, Bing, or Yahoo!, these search engines generate a list of results that have applicable information in relation to your search. But, how do search engines decide which domains they will recommend first? Think of it as if someone came to you for a recommendation on a plumber… You’d likely recommend someone who has been around a while, has a lot of experience, great reviews, so on and so forth. Search engines are essentially doing the same thing…

A search engine’s algorithms factor in two major components… on-page and off-page optimization.

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On-Page Optimization

On-page optimization is the practice of implementing and optimizing SEO practices that identify it’s content to search engines. The better the implementation and alignment of your practices to search engines will make it more likely that a search engine will refer your domain. This implementation can get very technical, but there are some major components that need to align to ensure you’re getting the most from your website pages.

HTML Header (Title H1 Tag)
Meta Description Tag
Header Tags (H2-H6 Tags)
Keyword Consistency
Amount of Content
Image Alt Attributes (Images)

Off-Page Optimization

Off-page search engine optimization is the culmination of activities that you and others do away from your website to raise the ranking of your domain. This includes backlinks, social media presence and followers along with a number of other contributing factors.

The more entities that validate and verify your website as credible, the more likely search engines will be to suggest your domain to user searches.

If you’d like assistance in how you may want to improve your off page SEO optimization, let us know! These simple backlinks and practices can make a huge difference in your website search performance.