Similar to Facebook, Instagram is not a social media platform to be ignored. In recent years Instagram has become one of the top platforms to sell products and connect with customers, as users visit over 200 million business accounts daily. Creating an Instagram business account is completely free and by following the step by step below, you can get started quickly and easily.
(Unsure about social media? Read more about the Importance of Social Media Marketing )
If you’re new to Instagram, download the mobile app and select “Create New Account”
Choose a username for your new account, add your phone number or email, and select “Complete Signup”
To make the switch from a personal account to a business account:
Navigate to your profile in the bottom right corner of the app.
Tap the three line “Menu” icon in the top right corner of your profile.
Tap “Settings” at the top of the menu and scroll to “Account”
At the bottom of that menu, select “Switch to Professional Account”
After swiping through the Professional Account features, select “Continue”
Now, select a category for your business from the available options. Once you have selected a category, you will be prompted to select Business or Creator on the following screen. Select “Business” and then “Continue”.
You have now created an Instagram Business Account! Next, you will be prompted to complete the following optional steps:
Complete your Profile
Learn from Others
Share photos and videos
Explore Professional Tools
If you have an existing personal Instagram account and wish to switch to a business account or add a new professional account, you can find both of these options at the bottom of the “Account” menu under “Settings” on your profile. Select “Business” on the following prompt and review your business’ contact information.